Marketeq Digital
Tools: Figma
Role: UX Researcher, Independent Design Consultant, Information Architect
User Dashboard
About: I undertook the task of updating a dashboard to allow users to activate, de-activate, change tabs and creating a new folder
This page will detail my time as an intern with Marketeq Digital and will broadly go over the projects I worked on. While I cannot show exact screenshots of what I designed I breakdown the process it took to complete each project sprint and what I learned from each project.
The Process
To begin by conducting a design audit of best-in-class competitors such as Zapier, Hubspot, and GetResponse. I explored additional dashboards to refine the analysis further to pinpoint the elements that elevated their features to top-tier status.
Collaborating with the design team, I facilitated card sorting exercises to map out user mental models. This process led to creating two feature lists: one outlining competitive features offered by direct competitors and another focusing on innovative features.
With the design audits and card-sorting insights finalized, I prioritized innovative features that aligned with the platform's vision. These were selected based on their ease of implementation and their ability to address pain points users experienced with competitors.
This process helped me distinguish between nice-to-have features and those that should be elevated to must-haves. It also inspired layout ideas and deepened my understanding of how users would engage with the system holistically.
To conclude the sprint, I delivered a high-fidelity wireframe to our senior designers, who transformed it into polished, implementation-ready designs.
Key Takeaways
The main takeaway from this project for me was understanding the distinction between competitive features and innovative features, as well as the importance of balancing the two. Exceptional products don’t just compete—they introduce something fresh and valuable. This could be a more intuitive UI or a streamlined task flow inspired by solutions from entirely different industries. As a designer, it’s crucial to not only meet user expectations but also to surprise and delight them with memorable experiences.
Sort and Filter
The Process
I initiated the process by carefully examining the technical requirements document to grasp the essential functionalities. To gain a better understanding of user needs, I conducted design audits of direct competitors' workflow management systems. This research helped me identify the important features that users expect. Based on this information, I collaborated with my design lead to create basic low-fidelity wireframes to establish the initial structure of the system.
With the design audits and card-sorting insights finalized, I prioritized innovative features that aligned with the platform's vision. These were selected based on their ease of implementation and their ability to address pain points users experienced with competitors.
This process helped me distinguish between nice-to-have features and those that should be elevated to must-haves.
To conclude the sprint, I delivered a high-fidelity wireframe to our senior designers, who transformed it into polished, implementation-ready designs.
Key Takeaways
The main takeaway from this project for me was understanding the distinction between competitive features and innovative features, as well as the importance of balancing the two. Exceptional products don’t just compete—they introduce something fresh and valuable. This could be a more intuitive UI or a streamlined task flow inspired by solutions from entirely different industries. As a designer, it’s crucial to not only meet user expectations but also to surprise and delight them with memorable experiences.